What can that be?

I have been urging some youth to start reading the bible lately. Basically I know it is important yet people often ignore reading it because of various excuses. When I read the "Discipleship" testimony last Sunday, I notice one vital thing - many of them before enrolling in this course, does not read the bible at all. Of course I am not judging them, but it gets me thinking of a method to install the yearn in people's heart to read God's word everyday without fail. I think I am onto something now, but not sure how to perfect it. It's a combination of using a gadget that people cannot live without, the attitude towards that gadget - having to look at it all them time, being interactive and cheap. Not wasting time or demands for any commitment. And adding to it, some element that would teach a person about God's word. What can that be?